Did you know that recent reports found 92% of consumers to believe suggestions from friends and family more than other advertising? Or that 74% of consumers say word of mouth is a key influencer in their purchase decisions?
We talked in our previous blog about the powerful benefits of branded merchandise in general. With Christmas now fast approaching, we wanted to take a moment of your time to describe just how effective branded Christmas merchandise can be. Let’s get to it!
Brand building effects are enhanced
Promotional and branded merchandise is all about building the brand, and this is largely accomplished through a natural ‘word of mouth’ effect. Average statistics state that branded gifts are kept for around a year, throughout which time the item will be seen by peers many times.
You can see why Christmas works so well. We gather as families and friends at this time, and that means more opportunity for your brand to be improved. Branded goods are effective all year round, but if twice as many people see it at Christmas, it’s done twice as much work for your company.
Simple maths, but with powerful results.
Promotional merchandise always has value, but it’s even better when you know it is received at a positive time for the customer or client. We’re emotional creatures, and our memory works in such a way that memories of happy times stay with us longer than others.
This means that if your branded merchandise is received around Christmas, it will be both better received and more likely to have a positive mental association in the mind of the recipient. Simply put, this amplifies the already significant effect of branded merchandise on your company.
Here to help
Another day, another helpful blog from the team. There’s real value in branded merchandise, and seasonal events like Christmas are simply ideal times to invest.